I LOVE this – they post photos of samples from designers they are considering and you can vote them in or out. I would love to see their sales numbers six months out from launching this. Letting your users tell you what they want you to sell them? Way to understand social media ModCloth!
I went to look at Zara’s website yesterday and look at what’s on their homepage – just a fashion shot, a link for their Facebook page and newsletter sign-up and screenshots of their iPhone app.
Their mobile app is impressive but m.ralphlauren.com leaves a lot to be desired in terms of UI. They’re using the Usablenet service which enables them tosupport m-comerce but limits them to a very templated user experience that falls far short of their app. Observe:
via Moconews
I have to admit I am pretty amazed that they are getting away with selling this for .99 because as MocoNews points out, it’s really just an ad. But to the article’s point, people don’t see apps as ads – even when that’s what they blatantly are. Something for any marketing exec [...]
Why wasn’t this available when I was pregnant and could actually eat this stuff? I have to order at least once just to test it – right? RIGHT? Right now it’s limited to the city and boroughs so I’ll have to wait regardless. Apparently you can order anything on the menu and save favorites for [...]
One of my first jobs was at Godiva – I still can’t pass one of their shops in the mall without salivating. So I tend to think of them as a kind of retro brand which made the release of their iPhone app this past spring a surprise. Contrary to Pinch Media’s recent revelation about [...]
mobile, social, ambient
