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Archive for the ‘mobile advertising’ Category

Clash of the Titans in AdWeek

I was liberally misquoted (frusrating) and iCrossing was referred to as a “search marketing agency” (not entirely correct) but all that aside, I was quoted in AdWeek today about Google VS Apple in mobile advertising. Feeling pretty happy about that.

Google whispers ads right into your ear…

Why don’t I read The Onion more often? Seriously though, you know Google has considered this…
New Google Phone Service Whispers Targeted Ads Directly Into Users’ Ears

10% of US mobile ad requests coming from the iPhone

According to Admob, mobile ad requests have increased 52% month over month in 2008 to reach 259 million in November. \\\\\\\\\\\\\\\\\\

Was AdMob a good buy for Google?

I’ve already weighed in on Google’s latest purchase over at Great Finds.

Top 50 social media resources as of February ‘09

I’m posting this more for my own handy reference than anything else but it’s a good reference re: social networks and mobilization. It’s a mashup of the original graphic from Website Magazine’s Top50 feature back in February with my own notations on which networks are mobile accessible.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Top mobile screen sizes

A few designer friends keep asking me what the most common mobile screen sizes are – this sums it up nicely.

via Sitepoint

Here’s another that juxtaposes desktop and mobile screensizes.

viaSender11

54.5 Million Mobile Web Users

So says the Kelsey Group. I’ll feel more comfortable with this statistic when it comes from Nielsen but it’s still a nice round number. That’s almost 25% of the online audience.
US mobile search and display ad revenues in the U.S. increasing to $3.1 billion by 2013 seems like a stretch though. A BIG stretch. I [...]

Keep an eye on Blyk

Of all the mobile ad models out there right now, I think Blyk is the most interesting. The promise VS reality of mobile advertising here in the US is an ongoing source of frustration to me. I really, really hope we see similar opt in models here in the US soon – this would be [...]