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Archive for the ‘Apps’ Category

Google Analytics for Apps

There are so many app analytic suites cropping up now – Distimo, Pinch, Mobclix, Motally – and now Google is throwing their hat into the ring. Up until now I’ve been using Pinch by default but I’ll have to give Google a try now.
Here’s a great interview from the Google Blog with a real estate [...]

The people at IDEO are geniuses

Apps for kids are going to be really big. Got a bored toddler on your hands at the doctor’s office or on a long car trip? The one surefire way to keep ours happy is to give them each one of our iPhones and let them play with Koi Pond or Happy Buddha. If you [...]

Happy 2 billion downloads, Appstore

Ok, I am a little late with this but I’m posting it here as a note to self. The acceleration is pretty amazing – the first billion took nine month. The second about half that.
Thanks, Chart of the Day
But when you look at this number, you have to take a step back and look at [...]

85,000 apps

125,00 developers. 50 million iPhone and iPod Touch combined. And 2 billion downloads – 1 billion of those in the last four month. It took them almost 1 year to get to 1 billion and only four months to get to two. Supposedly a ratio of 75% free to 25% paid but I think [...]

How do you find apps?

According to AdMob, Getjar and ComScore, most people find them through appstores – no big surprise. I think that’s a simplification though – for most of us I think it’s word of mouth or websites/news/blogs THEN the appstore. That’s probably kind of nitpicky but I think it’s important to acknowledge the whole user path to [...]

The latest New Yorker cover rendered using Brushes iPhone App

Beautiful!

Godiva Goes Mobile

One of my first jobs was at Godiva – I still can’t pass one of their shops in the mall without salivating. So I tend to think of them as a kind of retro brand which made the release of their iPhone app this past spring a surprise. Contrary to Pinch Media’s recent revelation about [...]

The more things change…

… the more they stay the same. Especially when it comes to marketing new speak. Preparing to go back to work on Monday, I came across this:

So much fun – it reminds me of sitting in the Reset office almost ten years ago, downloading the first version on to my PalmPilot.