Quantcast

Archive for the ‘Digital out of home’ Category

The right way to combine DOH and mobile

Most of the Times Square jumbotron & mobile stuff I see elicits a big “so what?”. Most of it is blindly techno-centric stuff that’s done to show off rather than illustrate anything useful. In the last couple of weeks, visitors to Times Square 12:30-2 and 6:30-8 have been able to call 888-376-4336, say the name [...]