We’re at the tipping point
As we sit down to brunch this weekend with three other couples and everyone goes through the ritual of of laying their phone on the table, I notice (surprise, surprise) that every single one of us is sporting an iPhone. We are, respectively, two creative directors, two strategists, one account lead, an IA, an illustrator and a painter. We’re young(ish), urban, professional, and generally well educated. We are homeowners and we are parents and we are regular consumers of pretty much everything you sell. In short, if you are advertising, you want to reach us.
And we’re all avid mobile web users. Which should be surprising since few of us were before but isn’t since according to AT&T, though 95% of iPhone owners regularly surf, 30% hadn’t before buying their device. I can back all this up with real experience too – every client site I track, mobile or otherwise, gets a significant and growing volume of traffic from the iPhone and the iPod Touch, with the G1 and the Storm close behind. I won’t go so far as to proclaim ‘09 the “year of mobile” but I think it’s safe to say we’ve reached that tipping point Malcolm Gladwell talks about.
