Girls, kids and old people like mobile
Nielsen released some very encouraging stats on mobile usage last week – apparently it’s up 34% from last year from 42.5 in July 2008 to 56.9 million in July 2009.
Even more interesting is that fact that a lot of this growth can be attributed to teens (13-17) who’s usage increased 45% and seniors 65+ who are up 67 percent. Overall the audience is still predominantly male comprising 53 percent but women are catching up fast with their usage increasing 43 (men are lagging at only 26%).
What’s discouraging is that the sites women frequent are depressingly gender specific – People, Horoscope.com, Target and Kraft Foods are in the top ten. Whereas men are visiting Gizmodo (#1), Maxim, NBA, IGN, NFL, Drudge Report, Business Week, CNET, CBS Sports and Wired. What is interesting that the rest of the women’s top ten included on-deck portals for Sprint, AT&T and T-Mobile. But no on-deck properties appeared for men!
Are women spending more time on deck because most of us are still mobile newbies?
