Posts Tagged ‘Apps’
The people at IDEO are geniuses
Apps for kids are going to be really big. Got a bored toddler on your hands at the doctor’s office or on a long car trip? The one surefire way to keep ours happy is to give them each one of our iPhones and let them play with Koi Pond or Happy Buddha. If you [...]
Mobile users are getting more local-centric
I hear a lot of brands lately deliberating about whether to do an app or a mobile site. To me it’s not an either/or proposition – I think you should be covering all your bases visibility wise. But if it’s a case of necessity and your budget will only allow for one option, [...]
Kraft’s .99 iFood makes it into the top 100
via Moconews
I have to admit I am pretty amazed that they are getting away with selling this for .99 because as MocoNews points out, it’s really just an ad. But to the article’s point, people don’t see apps as ads – even when that’s what they blatantly are. Something for any marketing exec [...]
Godiva Goes Mobile
One of my first jobs was at Godiva – I still can’t pass one of their shops in the mall without salivating. So I tend to think of them as a kind of retro brand which made the release of their iPhone app this past spring a surprise. Contrary to Pinch Media’s recent revelation about [...]
iPope
Even his Holiness has an iPhone app. Catholic Mac lovers can now enjoy daily prayers in Italian, Spanish, French, English, Latin (!), German, Portuguese with all proceeds from the $1.10 download going to charity. Smart marketers that they are, they offered the initial trial version for free;-) Not to mention his own Youtube channel. When [...]
