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Posts Tagged ‘appvertising’

ChaCha interviewing Millenials on their media consumption habits…

03.16.09 | Author: Rachel Pasqua | Posted in Conferences, SMS, iPhone | No Comments »
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… at Digiday Mobile last week here in NYC. In case you don’t have time to watch this three minute documentary here are the basics: they text a lot, look at their phone (usually iPhone) a lot and don’t like intrusive advertising. Funny ads are good. They don’t make many actual calls. And they think [...]

It isn’t a fad

03.16.09 | Author: Rachel Pasqua | Posted in Mobile web | No Comments »
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That’s nearly double the number last January(36.9m), in case you were wondering. Oh, and 22.4 million surfed daily (as opposed to 10.8m in 2008). No surprise, social media is the most popular category with 9.3 million accessing a social network via mobile daily in’09 as opposed to 1.8 million in ‘08 – a 427% CAGR. [...]