I hear a lot of brands lately deliberating about whether to do an app or a mobile site. To me it’s not an either/or proposition – I think you should be covering all your bases visibility wise. But if it’s a case of necessity and your budget will only allow for one option, [...]
That’s nearly double the number last January(36.9m), in case you were wondering. Oh, and 22.4 million surfed daily (as opposed to 10.8m in 2008). No surprise, social media is the most popular category with 9.3 million accessing a social network via mobile daily in’09 as opposed to 1.8 million in ‘08 – a 427% CAGR. [...]
Numbers like this are hard to ignore. According to a recent report released by ABI Research, 70% of respondents used their mobile devices to conduct some kind of internet search in 2008 – a 14% increase over 2007. More interesting, this is roughly double the number of people who admitted to using the mobile [...]
mobile, social, ambient
