The ZMOT with Jim Lecinksi
This webinar was one of my last projects at iCrossing. Jim kicked things off by talking about the ZMOT and then I come in at slide 43 talking about how the zero moment of truth is, more often than not, mobile originated. I’ll be writing more about the ZMOT this year but this is a great primer!
Marketing Mobile Apps @ Time Inc.
I presented my Integrated App Marketing plan at Time Inc. today at their first mobile marketing seminar of 2012. Many thanks to John Paris for the invitation and the opportunity to present to an audience with such great questions and insights to share. Much of the conversation from the Q&A period will help shape the next version of this deck!
